Content Structure & Readability

Organize content so AI can parse it effortlessly.

What This Check Does

Content structure refers to the logical hierarchy of your page: heading levels (H1-H6), paragraph organization, image alt text, and overall readability. Well-structured content enables AI models to extract key information and build accurate summaries.

Why It Matters for AI Search

AI models process content hierarchically. A clear H1 followed by organized H2/H3 sections allows models to understand topic relationships. Poor structure forces AI to guess at content importance, often leading to inaccurate or incomplete citations.

How We Evaluate

  1. 1Verify a single H1 tag exists on each page
  2. 2Check heading hierarchy follows a logical order (H1 > H2 > H3)
  3. 3Measure word count and content density
  4. 4Validate image alt text for accessibility and AI understanding

Optimization Tips

  • Use exactly one H1 per page that clearly states the topic
  • Organize content with H2 and H3 headings that form a scannable outline
  • Aim for at least 800 words on key content pages
  • Add descriptive alt text to all images, describing what they show

Related Checks

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