Internal Link Structure

What This Check Does

Internal linking determines how AI crawlers traverse your site and how they understand relationships between pages. A strong link structure ensures every important page is discoverable and creates topical clusters that AI models use to assess expertise.

Why It Matters for AI Search

AI models build a knowledge graph of your site based on internal links. Orphaned pages (no inbound links) are invisible to crawlers. A shallow, well-connected link structure helps AI models understand your site's topical authority and content hierarchy.

How We Evaluate

1. 1Crawl internal links to build a site link graph
2. 2Identify orphaned pages with no inbound internal links
3. 3Check for broken internal links (404 responses)
4. 4Measure average click depth from the homepage to key pages

Optimization Tips

• Link related content pages to each other to create topical clusters
• Ensure every important page is reachable within 3 clicks from the homepage
• Fix or remove broken internal links promptly
• Use descriptive anchor text that tells AI models what the linked page is about

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