Structured Data (Schema.org)
Speak the language AI models understand natively.
What This Check Does
Structured data using Schema.org vocabulary and JSON-LD format provides a semantic layer that AI engines can parse directly. This includes Organization, Article, Product, FAQ, and HowTo schemas that map directly to how AI models categorize and retrieve information.
Why It Matters for AI Search
AI search engines prioritize structured content because it reduces ambiguity. When your pages include proper JSON-LD markup, AI models can extract facts, relationships, and entities with high confidence, leading to more accurate citations and recommendations.
How We Evaluate
- 1Parse all JSON-LD script tags on the page
- 2Validate schema types against Schema.org specifications
- 3Check for required and recommended properties in each schema
- 4Evaluate breadth: number of schema types implemented across the site
Optimization Tips
- Implement Organization schema on your homepage with logo, name, and contact info
- Add Article or BlogPosting schema to every content page
- Use FAQ schema for question-answer content, which AI models strongly prefer
- Include author and datePublished properties for credibility signals
Test This Check on Your Site
Run a free GEO scan to see how your site performs on Structured Data (Schema.org).
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